Astronaut Reality Helmet
'One Strange Rock' is a documentary from National Geographic. Produced by Darren Aronofsky and Nutopia, the show was designed to give viewers an astronaut’s perspective of earth. To promote it, we created a first-of-its-kind immersive experience designed to do the same thing.
'The Astronaut Reality Helmet is a personal Astronaut view dome built within a space helmet replica. With internal projection technology, a full visor field-of-view and free head movement, the helmet provides a space experience no VR headset can deliver.
The 25 helmets made their debut in the 'One Strange Rock' screening event, where we surprised unsuspecting journalists with a taste of space inside their own helmet. They then travelled to science centers, schools and museums around the country, giving young people the opportunity to have a new perspective of earth - from Earth.
Winner of 5 Cannes Lions in Mobile, Brand Experience, PR and Media and Adweek's Gravity award.