Every Day Is Monumental

MGM National Harbor had a problem. Although it was packed Friday through Sunday it was not doing quite as well the rest of the week. We had an idea. Why not create a campaign to shine a light on those overlooked days and show that National Harbor is has a lot going on. Every single day of the week.

We cast actors to portray Monday through Thursday with the appropriate character traits of days like that. They are a little out of their comfort zone when they start to see how many fun things are happening at the resort on their normally drab days.

We also feature a quick cameo by Friday who is starting to feel just a tad upstaged.

The campaign was very popular and National Harbor went on to have its best quarter ever.