Planet or Plastic?

Plastic pollution is one of the most pressing problems facing our planet. To help National Geographic bring attention to the cause we worked with them to create a program to energize people around this global threat.

 In advance of a special edition of National Geographic dedicated to the issue we were asked to create a campaign to help spur people into action. We asked people to think about a simple question.

What would you prefer? Planet or Plastic?

 We turned this thought into a visual mark and started to get people to use the hashtag to organize themselves to take the Planet or Plastic pledge worldwide.