MGM Resorts Universal Love
In the history of pop music, love songs have predominantly come from a heterosexual perspective. We thought that popular songs should be open to everyone.
This six-track album features Bob Dylan, Kesha, St. Vincent and other noted musicians covering well-known pop hits with a same-sex twist. The performers represent a mix of gay and straight artists.
The album was funded by MGM Resorts International and its songs are intended to function as wedding anthems for same-sex couples.
Kesha was so enamored by the project she personally conducted a same sex marriage in Vegas as an Ordained Minister. We worked with her brother Lagan Sebert who directed a short film that also served as the video for her contribution to the album.
Ben Gibbard premiered his song a reimagined Beatles tune "And I Love Him" live on Conan.
The campaign won 1 Gold, 1 Bronze and 3 Silver Lions at Cannes, and a Gold Clio Award.