Zync Card
People have become used to customizing everything about their lives. So why not a credit card? American Express launched Zync a card that was as individual as the people who carried it. The card was a blank canvas, that you could create yourself.
The customizable Zync Card has benefits organized into groups, called packs, based on different interests. These print ads use a simple rectangular graphic to visually represent blank canvases in the shape of the card.
